Brand and Product
Brand Introduction
C'estbon, a well-known purified drinking water brand in the packaged drinking water market in China, relies on 40 years' professional experience to guarantee the safety and purity of its products and ensure the purity of every drop of water. It is an advocate and executant of pure and clean packaged drinking water. Following the brand slogan of "Your and My C'estbon", it has been providing consumers with high quality products. C'estbon has been committed to the consistent pursuit of high quality, continuous improvement and relentless innovation. That is how it can reward the society and undertake its social responsibilities to create a better world. As the “Official Drinking Water of TEAM CHINA” and supplied safe and healthy packaged drinking water and beverage products to over 70 Chinese national sports teams.
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Bonjour is a French word for "Hello". The friendly greeting is like a ray of morning sun, brings a pleasant feeling of sincerity,amiability and warmth. Bonjour Forêt's brand proposition "Bonjour! A good day", conveying the friendly brand value and the pursuit of a better life. Inspired by sunshine and water droplets in nature,the product radiates its warmth like sunshine. Its simple and fashionable design style presents a fresh and soothing visual experience,showing a different kind of elegant beauty.
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C'estbon brand combines the imagery of waterdrops, "露" (pronounced as "lu" in Chinese or L'eau in French), there comes a fine picture of the product as nourishment vital to life - natural, pure, refreshing, precious, moist and elegant.
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With sprouting in spring, fruiting in summer, ripeness in fall and storage in winter, thousands of flavors are bred as the season rotates. These flavors are comforts and attachment to our soul. By eating, we know the flavor of food; by drinking, we know the taste of a drink. The classic flavor of Zhi Ben Qing Run is an inheritance of the oriental aesthetics of life, drawing on the traditional Chinese drinking formula and local classic flavors to help consumers discover the refreshing and sweet taste experience from Chinese herbal beverage, a taste of memory.
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Embodying brand proposition of "Zero Sugar yet Tasty", Zuo Wei Cha Shi targets at white-collar consumers aged between 23-29, who value both health benefits and intricate taste. Integrating the original flavor of tea with dietary fiber, it offers a healthy and tasty tea option of full, smooth, mellow and refreshing taste.
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Designed to provide fruit juice beverage of tasty sweet flavor, the Holiday Series products embody pursuance of natural fruit flavor, closeness to the nature, and are produced with juice from superior fresh fruits, undergone cold aseptic filling processes to retain the authentic taste of the juice and offer consumers a deliciously sweet and fragrant drinking experience. Their perfect embodiment of fresh fruit fragrance, delicious sweetness and tastiness brings beautiful holiday moments into everyday life.
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On the fertile land along the coast of the Mediterranean, lemons grow in abundant sunshine, while wise men of life are nourished by lemon and aphorisms. Using fruit juice originated from the Mediterranean mixed with honey at a low temperature, Mi Shui Series products have retained the fresh taste of the mix. Following the brand slogan, "When life gives you a lemon, make lemonade! ", we commit ourselves to providing you with a glass of refreshing flavored honey fruit juice drink of well-selected fruits and imported honey, which are carefully blended to offer you a tasty drink.
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Mulene is a sport beverage brand positioned as a reliable source of replenishment for sports enthusiasts, with a brand proposition of "Hydrate and Replenish Anytime". It is tailored for 18 to 35-years-old individuals who are passionate about sports, aiming to enhance their sport experiences and improve their sports performance, and witness their transformation through exercises.
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The Tea Of Wish is a brand of milk tea designed to bring satisfaction and happiness to consumers. A selection of high-quality tea, blended with imported milk from New Zealand, the tea is mellow and the milk taste is sweet. May all expectations be satisfied with the wonderful taste. The Tea Of Wish milk tea, may things come true.
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FEEL is a sparkling water brand committed to bringing to consumers the refreshing taste of sparkling water while keeping least addition of ingredients and zero burden. It aims to provide consumers with a healthy option to enjoy the experience of freedom and comfort in bustling life by savoring the taste of simplicity anytime, anywhere.
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The Gogo-no-Kocha milk tea, produced with premium black tea and imported milk powder, contains no added phytomass (creamer), no trans-fatty acid and are low in fat. It is designed to provide consumers with a healthy quality milk tea option, by strict quality control from selection of materials to each production procedure. Featuring "a mouthful of elegance, a moment of calm", it is the representative of high-quality milk tea brands in China.
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In 2011, we started our collaboration with KIRIN brand and launched FIRE products as part of our product portfolio in China. This collaboration introduced the Japanese concept of "Direct Fire Roasting" into our portfolio. To localize the brand, we created the Chinese name "火咖" for "FIRE". The products, produced by directly roasting coffee beans, allowing the inherent coffee aroma unveiled to display a wild flavor of fire.
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In the heat of Thailand, people would like to add a little bit salt to fresh fruit, in hope to bask their friends and families in the coolness of delicious fruit. That is the source of our aspiration for production of the "Sea Salt Lychee", which combines Lingnan lychees picked in harvest seasons and sunbaked sea salt creatively into products replenishing not only water but salt.
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