CR Beverage actively responds to the national rural revitalization strategy, aligning with national priorities and the well-being of its people. By leveraging our business strengths and industry advantages, the company focuses on various approaches such as “Educational Assistance”, “Industrial Assistance” and “Partnering Assistance to CR Hope Town”to fully integrate rural revitalization into our social responsibility initiatives.

In line with people’s livelihood and national conditions, CR Beverage has launched a series of public welfare initiatives centered around water beverage businesses. During “World Water Day” and “China Water Week”, we collaborated with multiple charitable organizations, and launched a “Water Public Welfare” campaign in order to raise public awareness about protecting water resources. Leveraging our sales network, we established the “ Disaster Relief Rapid Response Mechanism” to transform business resources into public welfare effectiveness to ensure safe drinking water for disaster-affected areas and frontline relief workers. Especially, the “C’estbon Waste Material Re-born Program” has been creatively carried out as an environmental protection program for public benefits. In addition, we have conducted various interesting community-based activities to popularize scientific knowledge and convey the sustainable development concept.