The 8th China Enterprise Forum, co-guided by the State-owned Assets Supervision and Administration Commission of the State Council (SASAC), the All-China Federation of Industry and Commerce, and Xinhua News Agency, was held in Beijing from November 3 to 4. At a parallel -orum on brand building, SASAC released the second batch of achievements under the Central SOE Brand Leadership Initiative. C'estbon was named an outstanding achievement in the "Product Brand" category, marking another instance of national-level authoritative recognition for its brand-building efforts.

The forum prominently released a series of outcomes, including the 2025 Top 100 Chinese Corporate Brand Value List and the 2025 Central SOE Brand Value Report. To fully leverage the driving force of exemplary models, SASAC selected the second batch of 90 leading, iconic, and representative achievements under the Central SOE Brand Leadership Initiative across different industries, levels, and brand types. These second-batch achievements were showcased and promoted centrally at the forum, presented as "one brand, one business card". Among them, 3 brands from China Resources were selected: the corporate brand "China Resources", the product brand "C'estbon", and the service brand "China Resources Mixc Lifestyle".

As a product brand under CR Beverage, C'estbon has ranked first in China's purified water retail sales for 13 consecutive years. For over 40 years, "Your and My C'estbon" has adhered to a long-term philosophy, continuously engaging in product R&D, enriching product specifications, expanding product categories, and building a brand image of "Trust & Share" with consumers. It practices a sustainable development strategy, responding to the green and low-carbon concept by exploring lightweight and reduced product packaging; with over 30 years of deep engagement in sports marketing, it has established three strategic pillars for brand marketing: support for TEAM CHINA, the Chinese Super League, and marathons. Since 2019, as the official drinking water for TEAM CHINA, it has accompanied over 70 national teams in major events such as the Tokyo Olympics, Beijing Winter Olympics, and Paris Olympics, continuously strengthening its brand image as the "Official Drinking Water of TEAM CHINA" and creating a national memory symbol. It actively fulfills social responsibilities, demonstrating brand commitment. To date, it has donated and built 249 C'estbon Rural Public Welfare Libraries over 19 consecutive years and launched the "C'estbon Waste Material Re-born Program" to promote sustainable development concepts in communities. Through omni-channel sales network coverage including supermarkets, communities, and e-commerce, C'estbon products have reached over two million retail outlets across China. In 2023, the brand received the "Annual Consumer Influence Brand" award, powerfully underscoring its value of a national drinking water brand.

Looking ahead, CR Beverage will continue to align with the Group's brand-building strategy, centering on "Brand Leadership, Value Creation". It aims to integrate high-quality products and services into the multi-dimensional scenes of a better life, transforming brand promises into quality products and services that consumers can perceive and experience. This will continuously contribute to realizing the vision of "becoming stronger and better, evolving into a world-class, fully integrated beverage enterprise".