



On September 10, CR Beverage and LongCaring signed a mutual promotion and co-construction activity agreement in Hong Kong. The two parties will fully integrate their resource strengths and deepen cooperation in multiple fields such as public welfare and charity, jointly improving the well-being of Hong Kong residents. Zhou Jianbo, Director of CR Beverage, and Zhou Ming, Director of CR Longdation and Chairman of LongCaring, witnessed the signing and delivered remarks.
Director Zhou Jianbo thanked CR Longdation and LongCaring for their care and support regarding CR Beverage's business and public welfare development in Hong Kong. He stated that since entering the Hong Kong market 6 years ago, CR Beverage has adhered to the principle of "Brand Foundation, Responsibility First", forming a solid business foundation and a relatively complete commercial network. By creating the "Sweet Water Nurturing Hong Kong" public welfare brand, it fulfills its responsibilities as a central enterprise stationed in Hong Kong, deeply practices its mission of serving Hong Kong's economic and social development, and ensures that the fruits of development benefit Hong Kong citizens more broadly. LongCaring, as an influential collaborative platform for public welfare and charity resources in Hong Kong, is a significant charitable force assisting the Hong Kong SAR Government in responding to residents' needs and improving people's livelihood and well-being. There is a solid foundation for cooperation with CR Beverage. He expressed the hope that both sides will fully leverage their respective resource advantages to jointly enhance the quality and efficiency of community services, broaden the scope of public welfare cooperation, and create a better living experience for Hong Kong citizens.
Director Zhou Ming thanked CR Beverage for its strong support to the development of LongCaring and reviewed the collaborative achievements of public welfare projects between the two sides in recent years. He stated that this signing, based on a solid foundation of mutual trust and assistance, marks that the cooperation between the two parties has entered a new phase of institutionalization, normalization, and further mutual benefit. LongCaring will fully commit to implementing the content of the agreement, ensuring effective results, diligently coordinating resources and executing projects, guaranteeing that every bottle of water and every form of support reaches those in need accurately, efficiently, and warmly, and showcasing CR Beverage's brand image and social responsibility through various activities. He anticipates that the two parties will take this signing as a new starting point to further expand the breadth and depth of cooperation and carry out innovative explorations in more areas concerning people's livelihood, such as jointly creating a community healthy drinking water public welfare program, co-organizing sports and cultural public welfare carnivals, and supporting grassroots youth education and physical development, so as to bring sustained and diverse benefits to Hong Kong citizens.
Li Yonghong, Director of Hong Kong and Macao Business for CR Beverage, and Guo Shiyun, Director of LongCaring, signed the co-construction and mutual promotion activity agreement on behalf of their respective parties. According to the agreement, adhering to the cooperative consensus of "Sweet Water Nurturing Hong Kong and Create Future Together", the parties will establish and improve mechanisms for regular communication, information sharing, and project cooperation. They will work together to deepen the series of brand projects under LongCaring, strengthen the brand promotion of CR Beverage, and explore larger-scale and more impactful social charity practices. This year, CR Beverage will support LongCaring in organizing approximately 5,600 branded public welfare project activities and donating about 150,000 bottles of water and beverage products, which is expected to benefit 120,000 Hong Kong residents.