On September 9, CR Beverage and Zhejiang University formally signed an industry-university-research cooperation agreement in Hangzhou. This collaboration aims to leverage Zhejiang University's top-tier scientific research strength in tea science, combined with CR Beverage's deep accumulation and industrial resources in the tea beverage market. Focusing on key technology R&D, product innovation, and achievement transformation in tea beverages, the two parties will work together to drive innovation and breakthroughs in cutting-edge tea beverage technology, overcome technical bottlenecks in the industry, and promote industrial upgrading and high-quality development.

At the signing ceremony, Wang Yuefei, Director of the Tea Research Institute at Zhejiang University, noted that the university has always been committed to serving socio-economic development through technological innovation. This cooperation with CR Beverage is a model of deep integration between university research strength and a leading enterprise. He anticipates that, through the close collaboration, the two parties can fully leverage respective advantages and drive breakthrough progress in tea beverage technology to bring healthier and higher-quality products to consumers and help the Chinese tea beverage industry expand onto global market.

The Director of New Product Development at CR Beverage Marketing Center stated that tea beverages are one of the core business segments of CR Beverage and a key direction for future development. This collaboration with Zhejiang University will inject strong momentum into the company's technological innovation in the tea beverage field. The director anticipates that through the efficient transformation of scientific research achievements resulting from this collaboration, the company can continuously launch high-quality products that meet market demands, lead industry trends, and offer consumers a better drinking experience.