On August 25, CR Beverage hosted the "C'estbon Waste Material Re-born" public welfare study tour at its Heyuan Wanlv Lake factory. Over 20 parent-child families from the Greater Bay Area, acting as "Partners of Reborn", deeply explored the national-level high-quality water source area and intelligent beverage production base. They participated in a variety of "Waste Material Reborn Science Public Welfare Classes" covering topics such as healthy drinking water, plastic recycling, and biodiversity. This initiative allowed the public to experience the journey of a bottle of water and the innovative practice of recycling plastic beverage bottles up close in a vivid way.

This event was the first public open-day activity of the "C'estbon Waste Material Re-born Program" in 2025. At the event, CR Beverage officially unveiled the "green technology" of this year's C'estbon Waste Material Re-born Program, that is, recycled plastic materials. Since this year, CR Beverage has collaborated with the Shenzhen Institute of Sustainable Development to actively advance the R&D and application exploration of recycled materials from empty plastic bottles. The "Waste Material Re-born" recycled material series released this time was jointly developed with M-SEEN, a domestic professional recycled material R&D institution. These recycled materials have undergone multiple rigorous tests for strength, durability, and safety. No matter how their form changes, the sustainable goodness and companionship remain unchanged. This program lays the groundwork for CR Beverage to further advance its "Circular Rebirth" initiative and represents a significant attempt to explore the resource utilization of discarded plastic bottles into valuable resources.

Guided by CR Beverage's ESG strategy, the 2025 C'estbon Waste Material Re-born Program will focus on building two closed-loop systems: a "technical loop" centered on recycled materials and a "social loop" integrating public participation into lifestyle practices. The first involves full-chain technical implementation through "collection-reprocessing-renewal", forming a quantifiable plastic recycling solution; secondly, by leveraging the strength of various parties including the government, enterprises, and the public, CR Beverage aims to explore new models for the circular economy, deeply promote the concept of green and sustainable living, and create a sustainable development paradigm co-built by the whole society. The next step for CR Beverage is to leverage the developed recycled materials to design practical recycled facilities and products tailored to its own factory and office needs, taking the lead in achieving a green cycle within internal operations; furthermore, the company will actively seek cross-industry collaborations with more enterprises and institutions, breaking industry boundaries and creating new plastic products in broader fields to realize a closed-loop in recycling technology.