On August 1, CR Beverage officially kicked off its "C'estbon Waste Material Re-born Program" 2025 campaign at its Shenzhen headquarters. In partnership with Aihuishou, the company launched the "Recycle & Reborn" plastic bottle recycling initiative, marking the start of the program's third year.

As a key partner, Aihuishou—a leading smart recycling platform in China—joined the "C'estbon Waste Material Re-born Program" as a "Partner of Reborn". Leveraging Aihuishou's network of more than 30,000 smart recycling machines nationwide, the plastic bottle recycling campaign was launched simultaneously in 30 cities. This partnership significantly expands the program's recycling coverage, offering more convenient channels for public participation. In addition, the introduction of a professional operation system improves both the efficiency and quality of plastic bottle recycling.

Over the past two years, the "C'estbon Waste Material Re-born Program" has promoted plastic bottle recycling through science exhibitions, workshops, and interactive activities, engaging 69,857 residents in five cities—including Chengdu, Wuhan, and Shanghai—as Partners of Reborn.

This year, the program's "Partners of Reborn" system is undergoing a comprehensive upgrade, evolving from individual participation to an environmental protection ecosystem that unites diverse social forces. CR Beverage will continue to enhance practices across the entire chain—from collection and recycling to material rebirth—contributing to the development of a circular economy while promoting green, sustainable living as a growing social trend.