On September 13, CR Beverage, along with CR MIXC Lifestyle, launched the 2024 C'estbon Waste Material Re-born Program at the World Science Fiction Park in Chengdu. The companies donated three upcycled benches made from recycled plastic bottle caps.

The eco-friendly program unfolded simultaneously at Chengdu MIXC and 24 City Communication, where each location featured with a "Garden of Reborn", constructed entirely from recycled plastic bottles. Through interactive activities such as science exhibits, recycling workshops, quizzes with prizes, and community engagement sessions, the program demonstrated how plastic bottles were recycled to enhance public awareness of sustainable, green, renewable, and low-carbon lifestyles.

Utilizing CR MIXC Lifestyle's expertise in urban lifestyle operations, CR Beverage has upgraded the C'estbon Waste Material Re-born Program in areas of urban scenarios, recycling value chains, and social participation initiatives. The locations of the programs have expanded to diverse urban settings, including shopping malls, communities, offices, and parks. Through strengthened collaboration with government agencies and recycling industry partners, the company aims to inspire public enthusiasm for the circular economy, while advancing a low-carbon lifestyle and China's "Beautiful China" vision.

Following its Chengdu debut, the 2024 C'estbon Waste Material Re-born Program will be activated in CR MIXC Lifestyle's commercial spaces, residential communities, and urban parks in Chongqing, Wuhan, Shanghai, and Shenzhen.