On January 4-5, CR Beverage successfully wrapped up its C'estbon Waste Material Re-born Program 2024 Nationwide Sustainable Lifestyle Tour at Rainbow Bridge Park in Shenzhen. At the event, CR Beverage donated public facilities made from recycled plastic bottles to Rainbow Bridge Park, demonstrating its commitment to environmental protection and awareness of giving back to society. The "Garden of Reborn" featured diverse science exhibits and immersive interactive experiences, promoting the concept of sustainable lifestyle to the community.

Initiated by CR Beverage in 2023 in Shenzhen, C'estbon Waste Material Re-born Program aims to explore innovative models for plastic bottle recycling education through social engagement, as well as promoting the concept and vision of sustainability with a focus on recycling. In 2024, CR Beverage alongside with CR MIXC Lifestyle, expanded the program into a nationwide living tour, with  activities extended to shopping malls, communities, office buildings, and parks to multiple major cities in China, including Chengdu, Wuhan, Shanghai, Chongqing, and Shenzhen. Since the launch of the tour, more than 50,000 citizens have joined the "reborn pact" as advocates of a green and sustainable lifestyle. Through its recycling initiative, CR Beverage repurposes waste bottles and factory waste materials into upcycled benches, basketball hoops, and other public amenities. These have been donated to Chengdu Science Fiction Museum, Rainbow Bridge Park in Shenzhen, and Longchi School in Changchi Town in Nanjiang County of Sichuan.

Looking ahead, CR Beverage will continue its collaboration with government agencies and the recycling industry to explore new pathways of sustainability, foster public awareness and practice of sustainable living, and contribute to a low-carbon lifestyle and the Beautiful China initiative.