CR Beverage's "Disaster Relief Rapid Response Mechanism" originated from the "5.12 Wenchuan Earthquake"in 2008, as a response from headquarters and regional offices to quickly respond to disaster relief by converting the sales network into the public welfare system. From "5.12 Wenchuan Earthquake" in 2008 to flooding due to heavy rain in Guangdong and Hunan in 2022; earthquakes in Ya'an, Aba and Luding of Sichuan Province, flooding in Mentougou of Beijing, Baoding of Hebei Province and Shulan of Jilin Province, earthquakes in Gansu Provincein in 2023; mountain fire in Yajiang of Sichuan, floods in Shaoguan of Guangdong and Zixing of Hainan, and typhoon in Haikou of Hainan in 2024… CR Beverage reacted in the shortest time by providing large amounts of urgent supplies (including drinking water, beverage, tents, etc.) to these disaster-hit areas. 

The system has developed into a mature disaster relief mechanism that can ensure delivery of safe and pure drinking water to victims in the first time to satisfy their urgent needs. By December 31, 2023, CR Beverage had taken part in relief of national epidemic prevention and control, earthquake and flooding disasters as well as other public benefit activities for about 320 times, having donated more than 420000 boxes of packaged drinking water and beverage. 

Beyond disaster relief efforts across mainland China, CR Beverage has played an active role in fulfilling social responsibilities as a state-owned enterprise in Hong Kong by supporting charity activities through water donations and other forms of assistance. Collaborating with patriotic organizations, and pro-Hong Kong groups and public welfare institutions, we have conducted a series of community-based charity caring activities, undertaken the initiative of caring for Hong Kong young people and provided assistance to young associations and cultural and sports societies for their launching of all types of scientific, educational, cultural and sports activities. 

Besides, CR Beverage has adapted its emergency response expertise into long-term CSR programs such as “Free Water for Examinee”, “Summer Heat Relief Program” and “A Bottle of Water Warms the Journey Home”, and made unremitting effort to innovate the model of public welfare.