In 2023, CR Beverage launched the "C'estbon Waste Material Re-born Program". By combining resources and creating platforms, we cooperated with government authorities, professional agencies and mass media, engaged public education in communities to advocate the concept of sustainable development. The program allows the public to truly understand the future significance of recycling and promotes the participation of the whole society in the recycling of plastic. The program contributed to the achievement of low-carbon living towards development of a beautiful China.

Meanwhile, CR Beverage is looking to spread the sustainable development concept around the full-chain industry partners.In 2024, CR Beverage continued to implement the "Unboxing Rewards" campaign across various sales regions. By introducing a green incentive program that allowed participants to exchange "old cartons and plastic film packaging for bottled water," we successfully stimulated the enthusiastic engagement from our partners, and shaped the virtuous circle of “environmental protection equals earnings”. A total of over 14,777 tons of cardboard boxes and plastic film packaging were collected, encompassing nearly all product categories, resulting in a reduction of more than 19,735 tons of carbon emissions. This initiative engaged 827,000 terminal customers, with market participation exceeding the expected target by reaching 105%.