Hundred Libraries Plan

CR Beverage "C'estbon Hundred Libraries Plan", initiated by CR Beverage in 2007, is dedicated to donate libraries to primary and secondary schools in the regions that lack educational resources. To date, the plan has been carried out for consecutively 19 years, and went deep into 20 provinces, 5 autonomous regions, and 3 direct-administered municipalities. During this period, 247 C'estbon rural public libraries have been constructed with over a million volumes of books donated.

Since 2022, we have made donations to build rural public libraries in counties designated to receiving assistance or pairing assistance from CR Group every year (including Haiyuan in Ningxia, Guangchang in Jiangxi and Qingliu in Fujian) in an effort to improve the reading and growth environment for rural children. 

In 2024, we built seven public libraries in Haiyuan of Ningxia, Guangchang of Jiangxi, Qingliu of Fujian, Anyuan of Jiangxi, and Nanjiang of Sichuan.

Partnering Assistance to the Yi Ethnic Group’s “Ayi” Choir

In recent years, the “Hundred Libraries Plan” has expanded its outreach by creating music classrooms to support rural revitalization. In Leibo County, a key targeted area, CR Beverage has donated two public libraries, one 600-square-meter basketball court, and a 300-square-meter synthetic track for children in Liangshan Yi Autonomous Prefecture. Besides, we have also partnered with the Yi ethnic group’s Ayi Choir since 2023 for a three-year partnering assistance program. Specifically, we provide continuous financial support to the choir and connect social resources to create more opportunities for the Ayi Choir to perform beyond their local community. By increasing investment in rural cultural resources, we aim to meet the educational needs of rural schools, build more diverse cultural platforms and empower rural culture through music education, ultimately contributing to the rural revitalization.