Since 2022, CR Beverage has explored precise implementation of industrial program docking while carrying out the CR Group’s undertakings in counties designated to receiving assistance or pairing assistance under the 14th five-year plan in line with local industrial characteristics and our own industrial planning so as to propel the rural areas’ industrial revitalization.

In Qingliu of Fujian, CR Beverage has leveraged good use of local tea resources advantage to establish possible project cooperation by proceeding from Zuo Wei Cha Shi. After over three years of exploring the consumption assistance model, we successfully have initiated raw material procurement programs for black and green tea to promote the local industrial development. 

In Guangchang, Jiangxi, we have supported local pillar industries by equipping them a full set of live streaming devices to set up the “White Lotus Cultural E-commerce Live Studio”. By integrating cultural and ecological branding elements , the initiative boosts local economic development. 

Meanwhile, we also fueled development of industries in Xinjiang to promote revitalization, provision of education assistance and talents, development of brand and teams and charity activities.