CR Beverage's "Disaster Relief Rapid Response Mechanism" originated from the "5.12 Wenchuan Earthquake"in 2008, as a response from headquarters and regional offices to quickly respond to disaster relief. From "5.12 Wenchuan Earthquake" in 2008 to flooding due to heavy rain in Guangdong and Hunan in 2022; earthquakes in Ya'an, Aba and Luding of Sichuan Province, flooding in Mentougou of Beijing, Baoding of Hebei Province and Shulan of Jilin Province, earthquakes in Gansu Province; mountain fire in Yajiang in March 2024; flooding in Shaoguan, Qingyuan and Zhaoqing of Guangdong Province… CR Beverage reacted in the shortest time by providing large amounts of urgent supplies (including drinking water, beverage, tents, etc.) to these disaster-hit areas.
The system has developed into a mature disaster relief mechanism that can ensure delivery of safe and pure drinking water to victims in the first time to satisfy their urgent needs. By December 31, 2023, CR Beverage had taken part in relief of national epidemic prevention and control, earthquake and flooding disasters for more than 200 times, having donated more than 420000 boxes of packaged drinking water and beverage.