Closely following the strategic rural revitalization plan of CR Group, CR Beverage participated in rural revitalization construction of CR Hope Town and provided assistance for construction of the designated village. Donation helped the construction of rural public libraries, as part of the "Hundred Libraries Plan", and precisely completed industrial project connection based on the local industrial features. 

Since 2022, we have made donations to build rural public libraries in counties designated to receiving assistance or pairing assistance from CR Group every year (including Haiyuan in Ningxia, Guangchang in Jiangxi and Qingliu in Fujian) in an effort to improve the reading and growth environment for rural children. 

In 2024, we built seven public libraries in Haiyuan of Ningxia, Guangchang of Jiangxi, Qingliu of Fujian, Anyuan of Jiangxi, and Nanjiang of Sichuan.

At the same time, Relying on the economic pillar industries of Qingliu County and Guangchang County, we provided assistance for industrial revitalization in these places. Specifically, we purchased raw tea from Qingliu, while leading establishment of agricultural assistance livestream in Yaoxi of Guangchang and Qingliu of Fujian in combination with the use of cultural and green packaging to assist the peasants in selling their products. All those helped the development of the rural revitalization in these places. Besides, we also fueled development of industries in Xinjiang to promote revitalization, provision of education assistance and talents, development of brand and teams and charity activities.  

We provided music education to enrich rural culture and aid rural revitalization. As the only enterprise providing pairing assistance to the A'Yi Choir formed by local children in Leibo County, a key target of poverty alleviation under China's rural revitalization plan, we have provided financial support for the choir for three consecutive years. In addition, we also increased our investment in rural cultural resources to meet the teaching requirements of the rural schools, and established a more diversified rural cultural platform. 

As the business division providing pairing assistance to Nanjiang CR Hope Town, the first hope town constructed by the Group to promote national rural revitalization, CR Beverage extended support to the town following the visions of "environmental reconstruction, industrial assistance, organizational restructuring and spiritual reshaping". We designated outstanding young cadres to work full time at Longquan Village and serve as the rotating mayor of the Hope Town. They offered ideas and suggestions for subsequent industrial development of Nanjiang Town, led villagers of the town to push forward sustainable and healthy development of industries, and upgraded the grassroots organization governance.